Ditapis dengan
Ditemukan 8844 dari pencarian Anda melalui kata kunci: callnumber=3
Public Relations
This introduction public relations describes key frameworks and developments, making the vital link between theory and practice by the use of case histories. Topics covered include: corporate relations; crisis management; internal communication; the public sector; and community relations.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 212
- Judul Seri
- -
- No. Panggil
- 38248
Public Relations, Issue & Crisis Management
Buku ini merupakan referensi untuk kajian Ilmu Public Relations yang menawarkan solusi penerapan pendekatan kritis bagi pemecahan permasalahan Public relations, antara lain melalui riset. Dalam proses Public relations, riset memungkinkan praktisi Public relations menjalankan tugasnya secara efektif, antara lain karena riset dilakukan sebagai dasar m…
- Edisi
- -
- ISBN/ISSN
- 6029413678
- Deskripsi Fisik
- 447
- Judul Seri
- -
- No. Panggil
- 38247
Essentials of Public Relations Management
For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technolo…
- Edisi
- -
- ISBN/ISSN
- 9780830415946
- Deskripsi Fisik
- 196
- Judul Seri
- -
- No. Panggil
- 38246
Excellent Public Relations and Effective Organizations
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more…
- Edisi
- -
- ISBN/ISSN
- 1135692874
- Deskripsi Fisik
- 774
- Judul Seri
- -
- No. Panggil
- 38245
Strategic Public Relations Management
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
- Edisi
- -
- ISBN/ISSN
- 1135603634
- Deskripsi Fisik
- 428
- Judul Seri
- -
- No. Panggil
- 38244
Public Relations for Marketing Management
- Edisi
- -
- ISBN/ISSN
- 1349069256
- Deskripsi Fisik
- 193
- Judul Seri
- -
- No. Panggil
- 38243
- Edisi
- -
- ISBN/ISSN
- 1349069256
- Deskripsi Fisik
- 193
- Judul Seri
- -
- No. Panggil
- 38243
Public Relations Strategy
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated versi…
- Edisi
- -
- ISBN/ISSN
- 0749458658
- Deskripsi Fisik
- 209
- Judul Seri
- -
- No. Panggil
- 38242
Effective Public Relations
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 616
- Judul Seri
- -
- No. Panggil
- 38241
Public Relations for Management Success
Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relati…
- Edisi
- -
- ISBN/ISSN
- 1351333887
- Deskripsi Fisik
- 144
- Judul Seri
- -
- No. Panggil
- 38240
Public Relations As Relationship Management
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through rel…
- Edisi
- -
- ISBN/ISSN
- 1317516338
- Deskripsi Fisik
- 410
- Judul Seri
- -
- No. Panggil
- 38239
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah