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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Eyun-Jung Ki; Jeong-Nam...
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Public Relations As Relationship Management
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Eyun-Jung Ki; Jeong-Nam Kim; John A. Ledingham

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through rel…

Edisi
-
ISBN/ISSN
1317516338
Deskripsi Fisik
410
Judul Seri
-
No. Panggil
38239