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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=D F du Plessis
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Introduction to Public Relations and Advertising
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D F du Plessis

Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, adver…

Edisi
-
ISBN/ISSN
9780702155574
Deskripsi Fisik
164
Judul Seri
-
No. Panggil
35195