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Strategic Planning for Public Relations
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns com…
- Edisi
- -
- ISBN/ISSN
- 9780367903848
- Deskripsi Fisik
- 622
- Judul Seri
- -
- No. Panggil
- 35174
The Routledge Handbook of Critical Public Relations
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing…
- Edisi
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- ISBN/ISSN
- 9781138212077
- Deskripsi Fisik
- 446
- Judul Seri
- -
- No. Panggil
- 35173
Visual Public Relations
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forc…
- Edisi
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- ISBN/ISSN
- 9780367666897
- Deskripsi Fisik
- 218
- Judul Seri
- -
- No. Panggil
- 35172
Public Relations Writing: The Essentials of Style and Format
Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.
- Edisi
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- ISBN/ISSN
- 9780073526232
- Deskripsi Fisik
- 352
- Judul Seri
- -
- No. Panggil
- 35171
Social Media and Public Relations
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of …
- Edisi
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- ISBN/ISSN
- 9780367278984
- Deskripsi Fisik
- 224
- Judul Seri
- -
- No. Panggil
- 35170
The Global Public Relations Handbook
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in t…
- Edisi
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- ISBN/ISSN
- 9780367370138
- Deskripsi Fisik
- 336
- Judul Seri
- -
- No. Panggil
- 35169
Cutlip and Center's Effective Public Relations
Rev. ed. of: Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom. 9th ed. 2006.
- Edisi
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- ISBN/ISSN
- 9780132669153
- Deskripsi Fisik
- 431
- Judul Seri
- -
- No. Panggil
- 35168
Think Public Relations
THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of releva…
- Edisi
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- ISBN/ISSN
- 9780205857258
- Deskripsi Fisik
- 400
- Judul Seri
- -
- No. Panggil
- 35167
Public Relation, Citra dan Praktek
Secara garis besar Buku ini menguraikan beberapa hal yang berkaitan dengan Public Relations dan Citra yang meliputi : Konsep dan Prinsip Dasar Public Relations, Pengertian dan Fungsi Public Relations, Hubungan Public Relations dengan Internal dan Exsternal Relations, Media dalam Komunikasi dan Media dalam Kegiatan Public Relations, Proses dan Bentuk…
- Edisi
- -
- ISBN/ISSN
- 6026695818
- Deskripsi Fisik
- 115
- Judul Seri
- -
- No. Panggil
- 35166
Pedoman menulis berita rilis
- Edisi
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- ISBN/ISSN
- 9789792486995
- Deskripsi Fisik
- 50
- Judul Seri
- -
- No. Panggil
- 35165
- Edisi
- -
- ISBN/ISSN
- 9789792486995
- Deskripsi Fisik
- 50
- Judul Seri
- -
- No. Panggil
- 35165
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah