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Public Relations Practices
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles …
- Edisi
- -
- ISBN/ISSN
- 9780133127645
- Deskripsi Fisik
- 276
- Judul Seri
- -
- No. Panggil
- 35184
Public Relations History
This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures, including financial, legal, and ethical consi…
- Edisi
- -
- ISBN/ISSN
- 9781138491410
- Deskripsi Fisik
- 171
- Judul Seri
- -
- No. Panggil
- 35183
The Practice of Public Relations
For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the …
- Edisi
- -
- ISBN/ISSN
- 9780134170114
- Deskripsi Fisik
- 464
- Judul Seri
- -
- No. Panggil
- 35182
Public Relations
Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first…
- Edisi
- -
- ISBN/ISSN
- 9780195699180
- Deskripsi Fisik
- 568
- Judul Seri
- -
- No. Panggil
- 35181
Effective Public Relations
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative i…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 698
- Judul Seri
- -
- No. Panggil
- 35180
Strategic Public Relations Management
"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate…
- Edisi
- -
- ISBN/ISSN
- 9780415517690
- Deskripsi Fisik
- 389
- Judul Seri
- -
- No. Panggil
- 35179
Cases in Public Relations Management
Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate…
- Edisi
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- ISBN/ISSN
- 9780415517713
- Deskripsi Fisik
- 592
- Judul Seri
- -
- No. Panggil
- 35178
Ethics in Public Relations
Praise and Reviews "This book on ethics is long overdue. Thoughtful yet thoroughly practical, it will help public relations professionals tussling with ethical dilemmas. The ethical decision-making models will be especially useful."Mike Granatt, FIPR, Partner, Luther Pendragon; former Director General of the Government Information and Communications…
- Edisi
- -
- ISBN/ISSN
- 9780749442767
- Deskripsi Fisik
- 216
- Judul Seri
- -
- No. Panggil
- 35177
Online Public Relations
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effect…
- Edisi
- -
- ISBN/ISSN
- 0749457422
- Deskripsi Fisik
- 288
- Judul Seri
- -
- No. Panggil
- 35176
A Modern Guide to Public Relations: Unveiling the Mystery of PR
- Edisi
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- ISBN/ISSN
- 9781736514009
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 35175
- Edisi
- -
- ISBN/ISSN
- 9781736514009
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 35175
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