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Public Relations
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organiza…
- Edisi
- -
- ISBN/ISSN
- 0806189827
- Deskripsi Fisik
- 388
- Judul Seri
- -
- No. Panggil
- 35194
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and a…
- Edisi
- -
- ISBN/ISSN
- 9388028902
- Deskripsi Fisik
- 600
- Judul Seri
- -
- No. Panggil
- 35193
Public Relations
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark s…
- Edisi
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- ISBN/ISSN
- 9781292056586
- Deskripsi Fisik
- 624
- Judul Seri
- -
- No. Panggil
- 35192
Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
- Edisi
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- ISBN/ISSN
- 9780761912866
- Deskripsi Fisik
- 824
- Judul Seri
- -
- No. Panggil
- 35191
Online Public Relations
This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on every aspect of successful on-line public relations.
- Edisi
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- ISBN/ISSN
- 9780749435103
- Deskripsi Fisik
- 244
- Judul Seri
- -
- No. Panggil
- 35190
Primer of Public Relations Research, Third Edition
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and a…
- Edisi
- -
- ISBN/ISSN
- 146252270X
- Deskripsi Fisik
- 417
- Judul Seri
- -
- No. Panggil
- 35189
The Public Relations Handbook
The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social …
- Edisi
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- ISBN/ISSN
- 9780367278915
- Deskripsi Fisik
- 424
- Judul Seri
- -
- No. Panggil
- 35188
Public Relations and Social Theory
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas…
- Edisi
- -
- ISBN/ISSN
- 9781138281301
- Deskripsi Fisik
- 454
- Judul Seri
- -
- No. Panggil
- 35187
Risk Issues and Crisis Management in Public Relations
[First published in 1997 as "Risk Issues and Crisis Management".].
- Edisi
- -
- ISBN/ISSN
- 0749451076
- Deskripsi Fisik
- 264
- Judul Seri
- -
- No. Panggil
- 35186
The Handbook of Strategic Public Relations and Integrated Marketing Communica…
The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures …
- Edisi
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- ISBN/ISSN
- 0071767460
- Deskripsi Fisik
- 926
- Judul Seri
- -
- No. Panggil
- 35185
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