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Fashion Marketing and Communication
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promo…
- Edisi
- -
- ISBN/ISSN
- 9781138323087
- Deskripsi Fisik
- 208
- Judul Seri
- -
- No. Panggil
- 34261
Mass Communication Theories
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
- Edisi
- -
- ISBN/ISSN
- 9780205331727
- Deskripsi Fisik
- 358
- Judul Seri
- -
- No. Panggil
- 34260
Crisis Communication
Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Stud…
- Edisi
- -
- ISBN/ISSN
- 9780765620521
- Deskripsi Fisik
- 256
- Judul Seri
- -
- No. Panggil
- 34259
Exploring Communication Theory
This text presents and explains theories from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explaine…
- Edisi
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- ISBN/ISSN
- 9781138200159
- Deskripsi Fisik
- 412
- Judul Seri
- -
- No. Panggil
- 34258
Insight Into Innovation
- Edisi
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- ISBN/ISSN
- 9781465291080
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 34257
- Edisi
- -
- ISBN/ISSN
- 9781465291080
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 34257
Communication Theories
This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication methods and models. research. The text has been divided into seven parts, each prefaced by a short overview of the section content. good background in …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 394
- Judul Seri
- -
- No. Panggil
- 34256
Communication Theories in Action
This text introduces students to a select set of leading theories in the communication field and demonstrates how these theories apply to their lives. Chapters group theories coherently so that students can compare and contrast different approaches to particular interests in the field (for example: relationships, performance, language and mass commu…
- Edisi
- -
- ISBN/ISSN
- 9780534566395
- Deskripsi Fisik
- 374
- Judul Seri
- -
- No. Panggil
- 34255
Communication for Development in the Third World
This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.
- Edisi
- -
- ISBN/ISSN
- 9780761994763
- Deskripsi Fisik
- 428
- Judul Seri
- -
- No. Panggil
- 34254
Cross-Cultural Communication
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
- Edisi
- -
- ISBN/ISSN
- 0230391141
- Deskripsi Fisik
- 308
- Judul Seri
- -
- No. Panggil
- 34253
Gender Communication Theories and Analyses
Gender Communication Theories and Analyses: From Silence to Performance surveys the field of gender and communication with a particular focus on feminist communication theories and methods - from structuralism to poststructuralism. In this text, authors Charlotte Krolokke and Ann Scott Sorensen help readers develop analytic focus and knowledge about…
- Edisi
- -
- ISBN/ISSN
- 1506319211
- Deskripsi Fisik
- 208
- Judul Seri
- -
- No. Panggil
- 34252
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