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Creating Marketing Magic and Innovative Future Marketing Trends
This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level fact…
- Edisi
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- ISBN/ISSN
- 3319455966
- Deskripsi Fisik
- 1510
- Judul Seri
- -
- No. Panggil
- 31625
Islamic Marketing
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual…
- Edisi
- -
- ISBN/ISSN
- 9783319813615
- Deskripsi Fisik
- 247
- Judul Seri
- -
- No. Panggil
- 31624
RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS
Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are …
- Edisi
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- ISBN/ISSN
- 9385886002
- Deskripsi Fisik
- 206
- Judul Seri
- -
- No. Panggil
- 31623
Islamic Branding and Marketing
Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expec…
- Edisi
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- ISBN/ISSN
- 047082848X
- Deskripsi Fisik
- 256
- Judul Seri
- -
- No. Panggil
- 31622
CASE STUDIES IN MARKETING, SEVENTH EDITION
This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML…
- Edisi
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- ISBN/ISSN
- 9387472329
- Deskripsi Fisik
- 404
- Judul Seri
- -
- No. Panggil
- 31621
Handbook of Research on Decision-Making Techniques in Financial Marketing
Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s …
- Edisi
- -
- ISBN/ISSN
- 1799825604
- Deskripsi Fisik
- 646
- Judul Seri
- -
- No. Panggil
- 31620
Handbook of Research on Ethnic and Intra-cultural Marketing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might be…
- Edisi
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- ISBN/ISSN
- 1800880057
- Deskripsi Fisik
- 247
- Judul Seri
- -
- No. Panggil
- 31619
International Dictionary of Marketing and Communication
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operat…
- Edisi
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- ISBN/ISSN
- 1468415239
- Deskripsi Fisik
- 392
- Judul Seri
- -
- No. Panggil
- 31618
Marketing and Consumer Behavior in East and South-east Asia
This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 780
- Judul Seri
- -
- No. Panggil
- 31617
Global Marketing Management
Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.<…
- Edisi
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- ISBN/ISSN
- -
- Deskripsi Fisik
- 582
- Judul Seri
- -
- No. Panggil
- 31616
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