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Advances in Islamic Finance, Marketing, and Management
Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic assets in South Asia, Southeast Asia, and the Middle East, with new opportunities opening in Central Asia.
- Edisi
- -
- ISBN/ISSN
- 1786358999
- Deskripsi Fisik
- 387
- Judul Seri
- -
- No. Panggil
- 31635
Handbook of Islamic Marketing
ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to…
- Edisi
- -
- ISBN/ISSN
- 0857936026
- Deskripsi Fisik
- 544
- Judul Seri
- -
- No. Panggil
- 31634
Islamic Marketing
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual…
- Edisi
- -
- ISBN/ISSN
- 3319327542
- Deskripsi Fisik
- 247
- Judul Seri
- -
- No. Panggil
- 31633
Marketing Financial Services
Marketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions – and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insuranc…
- Edisi
- -
- ISBN/ISSN
- 1349924016
- Deskripsi Fisik
- 350
- Judul Seri
- -
- No. Panggil
- 31632
Financial Services Marketing
This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business c…
- Edisi
- -
- ISBN/ISSN
- 1134075952
- Deskripsi Fisik
- 518
- Judul Seri
- -
- No. Panggil
- 31631
The Routledge Companion to Ethnic Marketing
The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown …
- Edisi
- -
- ISBN/ISSN
- 1136164227
- Deskripsi Fisik
- 362
- Judul Seri
- -
- No. Panggil
- 31630
The Routledge Companion to Marketing Research
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering m…
- Edisi
- -
- ISBN/ISSN
- 1134826869
- Deskripsi Fisik
- 632
- Judul Seri
- -
- No. Panggil
- 31629
Contemporary Issues in Marketing
Contemporary Issues in Marketing brings together theory and practitioners′ perspectives to present a coherent understanding of topical issues in marketing.
- Edisi
- -
- ISBN/ISSN
- 1526485427
- Deskripsi Fisik
- 481
- Judul Seri
- -
- No. Panggil
- 31628
Asian Competitors: Marketing For Competitiveness In The Age Of Digital Consumers
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia.…
- Edisi
- -
- ISBN/ISSN
- 9813275480
- Deskripsi Fisik
- 344
- Judul Seri
- -
- No. Panggil
- 31627
The Principles of Islamic Marketing
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adop…
- Edisi
- -
- ISBN/ISSN
- 1317019156
- Deskripsi Fisik
- 261
- Judul Seri
- -
- No. Panggil
- 31626
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah