This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relatio..."> This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relatio..."/>
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Public Relations

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Ketersediaan
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35407
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
35407
Penerbit
: .,
Deskripsi Fisik
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Bahasa
ISBN/ISSN
9780806114576
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
-
Subjek
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Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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