Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether yo..."> Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether yo..."/>
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Public Relations

Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
35409
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
35409
Penerbit
: routledge.,
Deskripsi Fisik
440
Bahasa
ISBN/ISSN
9780367719142
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Theory and Practice
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
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