• https://carolinacleaningservice.com/
  • https://cbtmortgage.com/
    • Public Relations | Universitas Islam Bunga Bangsa Cirebon Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether yo..."> Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether yo..."/>
    Image of Public Relations
    Penanda Bagikan

    Text

    Public Relations

    Public relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the public image of an organisation, developing news and social media strategies, or managing issues for a company or political party, you need strong communication skills and a sound understanding of public relations processes. In this widely used introduction to professional practice, leading academics and practitioners outline the core principles of public relations in business, government and the third sectors. They show how to develop effective public relations strategies and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories, they discuss how to work with key publics, using all forms of media for maximum impact. It is richly illustrated with examples and case studies from Australia, New Zealand, Asia and other countries. Public Relations has been substantially revised and includes newly written chapters on social media, tactics, integrated marketing communication, risk and crisis communication, public relations history, corporate and investor public relations, and law, as well as a new glossary of theoretical terms.

    Ketersediaan
    #
    Belum memasukkan lokasi Belum memasukkan lokasi
    35409
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    35409
    Penerbit
    : routledge.,
    Deskripsi Fisik
    440
    Bahasa
    ISBN/ISSN
    9780367719142
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Theory and Practice
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

    Lampiran Berkas
    Tidak Ada Data
    Komentar
    Anda harus masuk sebelum memberikan komentar