The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Educat..."> The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Educat..."/>
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Discovering Public Relations

The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.

Ketersediaan
#
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35414
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
35414
Penerbit
: SAGE Publications, Incorporated.,
Deskripsi Fisik
408
Bahasa
ISBN/ISSN
9781544355375
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
An Introduction to Creative and Strategic Practice
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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