This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both i..."> This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both i..."/>
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Islamic Marketing

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

Ketersediaan
#
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36298
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
36298
Penerbit
: Conscientia Capital Press.,
Deskripsi Fisik
178
Bahasa
ISBN/ISSN
0473506173
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Theories, Practices, and Perspectives
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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