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Digital Marketing

Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.

Ketersediaan
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36494
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
36494
Penerbit
: Edward Elgar Publishing.,
Deskripsi Fisik
224
Bahasa
ISBN/ISSN
178811535X
Klasifikasi
-
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Communicating, Selling and Connecting
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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