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Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Ketersediaan
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37528
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
37528
Penerbit
: IGI Global.,
Deskripsi Fisik
388
Bahasa
ISBN/ISSN
1466640154
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Technological Considerations and Practices
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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