Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explo..."> Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explo..."/>
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Public Relations

Electronic Inspection Copy available for instructors here Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

Ketersediaan
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38237
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
38237
Penerbit
: SAGE.,
Deskripsi Fisik
512
Bahasa
ISBN/ISSN
144625366X
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
A Managerial Perspective
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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