Originally published in 1984. Public relations is a key element necessary for success in all business acti..."> Originally published in 1984. Public relations is a key element necessary for success in all business acti..."/>
Image of Public Relations for Management Success
Penanda Bagikan

Text

Public Relations for Management Success

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time. Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
38240
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
38240
Penerbit
: routledge.,
Deskripsi Fisik
144
Bahasa
ISBN/ISSN
1351333887
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar