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    • Public Relations and Communication Management in Europe | Universitas Islam Bunga Bangsa Cirebon The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-America..."> The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-America..."/>
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    Public Relations and Communication Management in Europe

    The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

    Ketersediaan
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    38249
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    38249
    Penerbit
    : Walter de Gruyter.,
    Deskripsi Fisik
    517
    Bahasa
    ISBN/ISSN
    3110197197
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    A Nation-by-Nation Introduction to Public Relation
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

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