The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-America..."> The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-America..."/>
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Public Relations and Communication Management in Europe

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Ketersediaan
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38249
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
38249
Penerbit
: Walter de Gruyter.,
Deskripsi Fisik
517
Bahasa
ISBN/ISSN
3110197197
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
A Nation-by-Nation Introduction to Public Relation
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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