Public Relations discuss the historical background, organization, definition, and promotion of the subject..."> Public Relations discuss the historical background, organization, definition, and promotion of the subject..."/>
Image of Public Relations
Penanda Bagikan

Text

Public Relations

Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
38251
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
38251
Penerbit
: ELSEVIER.,
Deskripsi Fisik
286
Bahasa
ISBN/ISSN
1483183173
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Made Simple
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar