Despite its rapid economic development, Japan lacks a large public relations industry and its role is view..."> Despite its rapid economic development, Japan lacks a large public relations industry and its role is view..."/>
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Public Relations in Japan

Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.

Ketersediaan
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38255
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
38255
Penerbit
: routledge.,
Deskripsi Fisik
186
Bahasa
ISBN/ISSN
9780367665371
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Evolution of Communication Management in a Culture
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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