The practice and study of public relations has grown significantly within Europe over the past decade, yet..."> The practice and study of public relations has grown significantly within Europe over the past decade, yet..."/>
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Perspectives on Public Relations Research

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

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38267
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
38267
Penerbit
: routledge.,
Deskripsi Fisik
292
Bahasa
ISBN/ISSN
1134603290
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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