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    • E-Commerce Strategy | Universitas Islam Bunga Bangsa Cirebon ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate studen..."> ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate studen..."/>
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    E-Commerce Strategy

    ​​E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.

    Ketersediaan
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    17685
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    17685
    Penerbit
    : Springer Science & Business Media.,
    Deskripsi Fisik
    262
    Bahasa
    ISBN/ISSN
    1461441420
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Text and Cases
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

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