This dissertation, "Hong Kong's E-banking Development on China's Mainland" by Wing-suen, Lam, 林穎旋, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Abstract Abstract of dissertation entitled "Hong Kong's E-banking Development on China's Mainland" Submitted by Lam Wing Suen for the degree of Master of Arts at The University of Hong Kong in June 2003 China is now a high potential market for e-banking with its banking reforms and rapid technology development. Although its legal framework is not mature enough for e-banking and its e-banking users numbers are not big when compared with other overseas countries, its technology development and general atmosphere of adopting e-banking related business showed a favourable picture for e-banking in China. With relaxation on e-banking market for foreign banks, four Hong Kong banks are now allowed to run their e-banking services in Mainland China. Competition pressure, immature legal development in China for e-banking and penetration of ICT in China all affected the services, operation and marketing strategies planning of Hong Kong banks' e-banking in China. Hong Kong banks need to first evaluate their strengths and weakness, understand the China's e-banking market environment and then, design their e-banking system which can suit the China's unique culture and market characteristics. By Eli Lam W.S. ii DOI: 10.5353/th_b2702770 Subjects: Internet banking - China Internet banking - China - Hong Kong - Marketing

Tidak tersedia versi lain

Tidak Ada Data