Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced ..."> Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced ..."/>
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Public Relations: The Basics

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
20221
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
20221
Penerbit
: routledge.,
Deskripsi Fisik
278
Bahasa
ISBN/ISSN
1135089671
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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