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    • Commercial Communication in the Digital Age | Universitas Islam Bunga Bangsa Cirebon In today’s digital age, online and mobile advertising are of growing importance, with advertising no lon..."> In today’s digital age, online and mobile advertising are of growing importance, with advertising no lon..."/>
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    Commercial Communication in the Digital Age

    In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate – to “co-create” –, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

    Ketersediaan
    #
    Belum memasukkan lokasi Belum memasukkan lokasi
    21581
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    21581
    Penerbit
    : Walter de Gruyter GmbH & Co KG.,
    Deskripsi Fisik
    278
    Bahasa
    ISBN/ISSN
    3110416832
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Information or Disinformation?
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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