The Role of Trust in Using Internet Banking for Bank Transfers

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The Role of Trust in Using Internet Banking for Bank Transfers

Marta Budimir - Nama Orang;

This research investigates the role of trust in using Internet banking for bank transfers of Austrian and Croatian consumers. The objective of the research is to provide a better understanding of trust and its influencing factors, but also to gain insights into the role of trust in the Internet and users' cultural background in the adoption of Internet banking for bank transfers. The research sample is consisted of 200 responses, 100 from Austria and 100 from Croatia. Data collection was done through a short survey positioned online through Qualtrics. Constructs used in the research and tested in the survey are Perceived Ease-of-Use, Perceived Usefulness, Customers' Attitude towards using Internet banking, Trust in the Internet, Perceived Security, Intention to use Internet Banking Services and Trust in Internet Banking. This study contributes to the literature by providing valuable information for bank management in communicating Internet banking marketing strategy for Austria and Croatia.

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Judul Seri: -
No. Panggil: 21727
Penerbit: : ., 2019
Deskripsi Fisik: 150
Bahasa
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Subjek: An Investigation of Austrian and Croatian Consumer
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