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    • Factors Determining Consumer Adoption of Internet Banking | Universitas Islam Bunga Bangsa Cirebon Internet banking has played a vital role in the e-payment as it provides an online transaction platform to..."> Internet banking has played a vital role in the e-payment as it provides an online transaction platform to..."/>
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    Factors Determining Consumer Adoption of Internet Banking

    Internet banking has played a vital role in the e-payment as it provides an online transaction platform to support many e-commerce applications such as online shopping, online auction, and Internet stock trading. In contrast to online purchases, the adoption of Internet banking is typically more complex, as it initiates a long-term relationship between the consumer and online banking services. This study examines various socioeconomic and demographic factors associated with the decision to adopt Internet banking.The Logit and OLS models were formulated to examine the decision to adopt Internet banking. The outcome from the empirical analysis demonstrates individual s income level, computer literate,frequent visit to the bank branches and Internet access were found to be statistically significant.

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    21739
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    No. Panggil
    21739
    Penerbit
    : LAP Lambert Academic Publishing.,
    Deskripsi Fisik
    156
    Bahasa
    ISBN/ISSN
    9783659159923
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    Tipe Media
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