This book was carried out to validate the conceptual model of internet banking. Internet banking is still ..."> This book was carried out to validate the conceptual model of internet banking. Internet banking is still ..."/>
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A Study on Customer Perception Towards Internet Banking

This book was carried out to validate the conceptual model of internet banking. Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customer s perceptions about internet banking and what are the drivers that drive consumers. How consumers have accepted internet banking and how to improve the usage rate were the focus of research area in this study. The purpose of this research is to determine the factors influencing acceptance level of internet banking by the bank customers. The study revealed that education, gender, income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people.

Ketersediaan
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Belum memasukkan lokasi Belum memasukkan lokasi
21740
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
21740
Penerbit
: LAP Lambert Academic Publishing.,
Deskripsi Fisik
112
Bahasa
ISBN/ISSN
9783659144493
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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