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    • Agenda-setting and Hurricane Katrina | Universitas Islam Bunga Bangsa Cirebon The impacts of media effects and agenda-setting have been the subject of debate since the inception of tel..."> The impacts of media effects and agenda-setting have been the subject of debate since the inception of tel..."/>
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    Agenda-setting and Hurricane Katrina

    The impacts of media effects and agenda-setting have been the subject of debate since the inception of television news programming in the mid-twentieth century. McCombs and Shaw (1972) assert that mass communication may have modest direct effects on opinions and attitudes, and can set the agenda people think about. Their studies and my own personal experiences have prompted me to examine if media exposure (no matter how accurate or inaccurate) does correlate with memory of events transpired, specifically with Hurricane Katrina. This study particularly examines how the Agenda-Setting theory played a role in the reporting of the event and if people only remember what was given the most coverage time. Two questionnaires were given to students at the University of Wyoming to see if memory strength did indeed correlate with prominent coverage. Results indicate that agenda-setting effects are long term (this study is 5 years after prominent coverage has ended), and that new media and old media have the same effects.

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    24326
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    No. Panggil
    24326
    Penerbit
    : .,
    Deskripsi Fisik
    100
    Bahasa
    ISBN/ISSN
    9781124344492
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    Tipe Isi
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    Tipe Media
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    Tipe Pembawa
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