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    • Agenda Setting | Universitas Islam Bunga Bangsa Cirebon The role of the news media in defining the important issues of the day, also known as the agenda-setting i..."> The role of the news media in defining the important issues of the day, also known as the agenda-setting i..."/>
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    Agenda Setting

    The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

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    24339
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    24339
    Penerbit
    : routledge.,
    Deskripsi Fisik
    320
    Bahasa
    ISBN/ISSN
    1134963718
    Klasifikasi
    -
    Tipe Isi
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    Tipe Media
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    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Readings on Media, Public Opinion, and Policymakin
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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