In today’s increasingly connected business world, there is new pressure for local brands to go global, a..."> In today’s increasingly connected business world, there is new pressure for local brands to go global, a..."/>
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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Ketersediaan
#
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27316
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
27316
Penerbit
: IGI Global.,
Deskripsi Fisik
389
Bahasa
ISBN/ISSN
1466681403
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Planning, Implementation, and Control
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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