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    • Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control | Universitas Islam Bunga Bangsa Cirebon In today’s increasingly connected business world, there is new pressure for local brands to go global, a..."> In today’s increasingly connected business world, there is new pressure for local brands to go global, a..."/>
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    Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

    In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

    Ketersediaan
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    27316
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    27316
    Penerbit
    : IGI Global.,
    Deskripsi Fisik
    389
    Bahasa
    ISBN/ISSN
    1466681403
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Planning, Implementation, and Control
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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