This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a..."> This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a..."/>
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eBusiness & eCommerce

This textbook focuses on the members of the digital value chain of eBusiness and eCommerce and dedicates a separate chapter to each member part: eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, as well as eCustomer Relationship Management. In addition to business models and business webs, digital procurement and marketing processes are likewise addressed such as electronic negotiation processes, security questions with digital signatures, as well as electronic supplier relationship management and customer relationship management. The topics are described based on explicit procedures and descriptive examples of application. The gradual set-up of an electronic Webshop for DVD’s serves as a continuous case study. The book is directed towards students of economics at universities and technical colleges; it is also suitable for executives, project leaders, and company experts who deal with the digital value chain.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
28985
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
28985
Penerbit
: Springer Science & Business Media.,
Deskripsi Fisik
222
Bahasa
ISBN/ISSN
3540893288
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Managing the Digital Value Chain
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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