More than ever, organisations are facing a data avalanche from various sources, be they in electronic or h..."> More than ever, organisations are facing a data avalanche from various sources, be they in electronic or h..."/>
Image of Creating and Managing a CRM Platform for your Organisation
Penanda Bagikan

Text

Creating and Managing a CRM Platform for your Organisation

More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource – data – can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation’s customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
30287
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
30287
Penerbit
: Taylor & Francis.,
Deskripsi Fisik
158
Bahasa
ISBN/ISSN
0429812361
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar