• https://carolinacleaningservice.com/
  • https://cbtmortgage.com/
    • Factors Impacting Customer Relationship Performance in Social CRM | Universitas Islam Bunga Bangsa Cirebon Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advert..."> Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advert..."/>
    Image of Factors Impacting Customer Relationship Performance in Social CRM
    Penanda Bagikan

    Text

    Factors Impacting Customer Relationship Performance in Social CRM

    Research Paper (undergraduate) from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A++, , course: Customer Relationship Performance in Social CRM, language: English, abstract: Customer relationship performance results from the successful implementation of CRM, which leads to effective and efficient marketing activities, gaining a competitive advantage, customer loyalty, and ultimately company performance. This study examined customer relationship orientation and CRM capabilities and value creation methods in social networks on customer relationship performance. We used a structured questionnaire to measure the research variables, and the statistical population was the Saipa company's managers in 2020. A structural equation modeling based on linear regression calculation between different variables is used to investigate the relationship between the hypotheses. The study results indicate a significant effect of customer relationship orientation, value creation methods, use of social media, and social information processing on customer relationship performance. Also, customer relationship performance has a significant effect on company performance, while CRM and customer relationship orientation's social capabilities do not.

    Ketersediaan
    #
    Belum memasukkan lokasi Belum memasukkan lokasi
    30293
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    30293
    Penerbit
    : GRIN Verlag.,
    Deskripsi Fisik
    31
    Bahasa
    ISBN/ISSN
    3346276643
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Case Study: Saipa Automotive Company
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

    Lampiran Berkas
    Tidak Ada Data
    Komentar
    Anda harus masuk sebelum memberikan komentar