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Analytical CRM

Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.

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30297
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
30297
Penerbit
: Springer Science & Business Media.,
Deskripsi Fisik
263
Bahasa
ISBN/ISSN
3834981214
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
Developing and Maintaining Profitable Customer Rel
Info Detail Spesifik
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Pernyataan Tanggungjawab
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