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    • CRM | Universitas Islam Bunga Bangsa Cirebon This book introduces students to CRM (customer relationship management), a strategic methodology that's be..."> This book introduces students to CRM (customer relationship management), a strategic methodology that's be..."/>
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    CRM

    This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

    Ketersediaan
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    30305
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    30305
    Penerbit
    : routledge.,
    Deskripsi Fisik
    406
    Bahasa
    ISBN/ISSN
    0415896568
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    The Foundation of Contemporary Marketing Strategy
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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