This book introduces students to CRM (customer relationship management), a strategic methodology that's be..."> This book introduces students to CRM (customer relationship management), a strategic methodology that's be..."/>
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CRM

This book introduces students to CRM (customer relationship management), a strategic methodology that's being embraced in increasing numbers by organizations looking to gain a competitive advantage. With in-depth coverage of business and consumer markets in various vertical markets, the impact of new technology and more, it helps readers understand how an enhanced customer relationship environment can differentiate an organization in a highly competitive marketplace. Featuring the latest developments in the discipline, a cohesive approach, and pedagogical materials (including chapter exercises that connect theory with action), it is the one-stop-source for a comprehensive CRM course.

Ketersediaan
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30305
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
30305
Penerbit
: routledge.,
Deskripsi Fisik
406
Bahasa
ISBN/ISSN
0415896568
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
The Foundation of Contemporary Marketing Strategy
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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