Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication,..."> Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication,..."/>
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Integration of location based services into the social CRM strategy

Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Berlin School of Economics and Law, course: International Marketing Management M.A., language: English, abstract: This thesis aims at critically analyzing Foursquare from a customer relationship management (CRM) perspective. After elaborating on CRM and carefully scrutinizing the mobile application and its functions, the author aims at investigating how Foursquare can be used as a CRM tool throughout the customer relationship life-cycle. Since large companies managing renowned brands usually have more sophisticated tools to enforce their CRM strategy, this thesis is less concerned with those large enterprises, but rather focuses on small, local businesses that decide to enter the realm of customer relationship management.

Ketersediaan
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30306
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Informasi Detail
Judul Seri
-
No. Panggil
30306
Penerbit
: GRIN Verlag.,
Deskripsi Fisik
198
Bahasa
ISBN/ISSN
365643266X
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
How can Foursquare be used as a CRM tool throughou
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