"The strategic management of customer relationships is a critical activity for all enterprises. The means ..."> "The strategic management of customer relationships is a critical activity for all enterprises. The means ..."/>
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Strategic Customer Management

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

Ketersediaan
#
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30308
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
30308
Penerbit
: Cambridge University Press.,
Deskripsi Fisik
547
Bahasa
ISBN/ISSN
1107014964
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Integrating Relationship Marketing and CRM
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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