Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking explorati..."> Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking explorati..."/>
Image of Paradox in Public Relations
Penanda Bagikan

Text

Paradox in Public Relations

Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations. The term “Public Relations” was embraced by early practitioners primarily because it sounded more professional than the often-pejorative alternatives. This book argues for a reframing of some of the popular realities associated with modern-day public relations and uses psychological and organizational change theory to critique paradoxes in public relations theory and practice. By examining public relations through the lens of paradox, we can begin to identify the logical fallacies that have inhibited progress and innovation in public relations practice and theory. The book explores the paradoxical nature of key concepts, including public interest, relationship management, accountability, stewardship, loyalty, community, and ethics. It also recommends new conceptualizations for understanding the field. This book will be of interest to media, communication, public relations, and advertising faculty and graduate students, particularly those interested in public relations theory and ethics. Scholars from other disciplines can also use this exploration of paradox in PR as a learning tool for identifying logical fallacies and inconsistencies.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
31476
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31476
Penerbit
: routledge.,
Deskripsi Fisik
166
Bahasa
ISBN/ISSN
1317205596
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
A Contrarian Critique of Theory and Practice
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar