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    • Intercultural Public Relations | Universitas Islam Bunga Bangsa Cirebon This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing..."> This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing..."/>
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    Intercultural Public Relations

    This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

    Ketersediaan
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    31479
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    31479
    Penerbit
    : routledge.,
    Deskripsi Fisik
    302
    Bahasa
    ISBN/ISSN
    1317280865
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Realities and Reflections in Practical Contexts
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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