The second best selling text which is well known for its extremely current coverage, unique chapter covera..."> The second best selling text which is well known for its extremely current coverage, unique chapter covera..."/>
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International Marketing

The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing

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31613
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31613
Penerbit
: South Western Educational Publishing.,
Deskripsi Fisik
930
Bahasa
ISBN/ISSN
9780030244018
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
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Info Detail Spesifik
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Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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