Providing coverage of the issues which define marketing in the world today, this title covers long-standin..."> Providing coverage of the issues which define marketing in the world today, this title covers long-standin..."/>
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Global Marketing Management

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing theoretical insights from other management disciplines including services marketing, knowledge management, relationship marketing, e-commerce and e-business and corporate social responsibility.

Ketersediaan
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31616
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31616
Penerbit
: Oxford University Press, USA.,
Deskripsi Fisik
582
Bahasa
ISBN/ISSN
-
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Changes, Challenges and New Strategies
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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