Investigating how markets are becoming increasingly similar across countries while simultaneously becoming..."> Investigating how markets are becoming increasingly similar across countries while simultaneously becoming..."/>
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Handbook of Research on Ethnic and Intra-cultural Marketing

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

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31619
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31619
Penerbit
: Edward Elgar Publishing.,
Deskripsi Fisik
247
Bahasa
ISBN/ISSN
1800880057
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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