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    • Handbook of Research on Ethnic and Intra-cultural Marketing | Universitas Islam Bunga Bangsa Cirebon Investigating how markets are becoming increasingly similar across countries while simultaneously becoming..."> Investigating how markets are becoming increasingly similar across countries while simultaneously becoming..."/>
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    Handbook of Research on Ethnic and Intra-cultural Marketing

    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.

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    31619
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    No. Panggil
    31619
    Penerbit
    : Edward Elgar Publishing.,
    Deskripsi Fisik
    247
    Bahasa
    ISBN/ISSN
    1800880057
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    Tipe Media
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