Consumer needs and demands are constantly changing. Because of this, marketing science and finance have th..."> Consumer needs and demands are constantly changing. Because of this, marketing science and finance have th..."/>
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Handbook of Research on Decision-Making Techniques in Financial Marketing

Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

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31620
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31620
Penerbit
: IGI Global.,
Deskripsi Fisik
646
Bahasa
ISBN/ISSN
1799825604
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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