This well-received and widely accepted book by the students of business schools across the country, in its..."> This well-received and widely accepted book by the students of business schools across the country, in its..."/>
Image of CASE STUDIES IN MARKETING, SEVENTH EDITION
Penanda Bagikan

Text

CASE STUDIES IN MARKETING, SEVENTH EDITION

This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
31621
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31621
Penerbit
: PHI Learning Pvt. Ltd..,
Deskripsi Fisik
404
Bahasa
ISBN/ISSN
9387472329
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
THE INDIAN CONTEXT
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Tidak Ada Data
Komentar
Anda harus masuk sebelum memberikan komentar