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    • Islamic Marketing | Universitas Islam Bunga Bangsa Cirebon This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse ..."> This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse ..."/>
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    Islamic Marketing

    This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

    Ketersediaan
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    31633
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    31633
    Penerbit
    : Springer.,
    Deskripsi Fisik
    247
    Bahasa
    ISBN/ISSN
    3319327542
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Understanding the Socio-Economic, Cultural, and Po
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
    Versi lain/terkait

    Tidak tersedia versi lain

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