This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse ..."> This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse ..."/>
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Islamic Marketing

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.

Ketersediaan
#
Belum memasukkan lokasi Belum memasukkan lokasi
31633
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31633
Penerbit
: Springer.,
Deskripsi Fisik
247
Bahasa
ISBN/ISSN
3319327542
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Understanding the Socio-Economic, Cultural, and Po
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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