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    • Research Methodology in Marketing | Universitas Islam Bunga Bangsa Cirebon This textbook describes and explains the fundamentals of applying empirical methods for theory building an..."> This textbook describes and explains the fundamentals of applying empirical methods for theory building an..."/>
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    Research Methodology in Marketing

    This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

    Ketersediaan
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    31946
    Tersedia
    Informasi Detail
    Judul Seri
    -
    No. Panggil
    31946
    Penerbit
    : Springer.,
    Deskripsi Fisik
    238
    Bahasa
    ISBN/ISSN
    9783030107932
    Klasifikasi
    -
    Tipe Isi
    -
    Tipe Media
    -
    Tipe Pembawa
    -
    Edisi
    -
    Subjek
    Theory Development, Empirical Approaches and Philo
    Info Detail Spesifik
    -
    Pernyataan Tanggungjawab
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    Tidak tersedia versi lain

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