This textbook describes and explains the fundamentals of applying empirical methods for theory building an..."> This textbook describes and explains the fundamentals of applying empirical methods for theory building an..."/>
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Research Methodology in Marketing

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

Ketersediaan
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31946
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
31946
Penerbit
: Springer.,
Deskripsi Fisik
238
Bahasa
ISBN/ISSN
9783030107932
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Theory Development, Empirical Approaches and Philo
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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