Senior Citizens’ Perceptions on E-banking Services | Universitas Islam Bunga Bangsa Cirebon

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Senior Citizens’ Perceptions on E-banking Services

Dr. Lakshman K.; Dr. Arokiaraj David - Nama Orang;

Senior Citizens' Perceptions On E-Banking Services presents the evolution of banking, the influence of information and communication technologies on banking and its products, and the quintessential role played by computer science in fulfilling banks' marketing objective of servicing senior customers at a lower cost, reaping more profits. It also highlights the use of advanced statistics and computer science to measure, mitigate and manage various risks associated with banks' business with its customers and other banks. In addition, the book reveals the growing influence of customer relationship management and data mining in tackling various marketing-related problems and fraud detection problems in the banking industry. Over recent years there has been a lack of a comprehensive and accessible textbook that deals with the broad spectrum of banking issues. This book will be insightful for students, academicians, and banking professionals.

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33225

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Judul Seri: -
No. Panggil: 33225
Penerbit: : Exceller Books.,
Deskripsi Fisik: 120
Bahasa
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