Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 wo..."> Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 wo..."/>
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Social Media and Public Relations

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Ketersediaan
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35170
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
35170
Penerbit
: Routledge New Directions in Public Relations & Communication Research.,
Deskripsi Fisik
224
Bahasa
ISBN/ISSN
9780367278984
Klasifikasi
-
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Fake Friends and Powerful Publics
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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