The internet has totally revolutionized the practice of public relations. This revolution has not only aff..."> The internet has totally revolutionized the practice of public relations. This revolution has not only aff..."/>
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Online Public Relations

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media. Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.

Ketersediaan
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35176
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
35176
Penerbit
: Kogan Page Publishers.,
Deskripsi Fisik
288
Bahasa
ISBN/ISSN
0749457422
Klasifikasi
-
Tipe Isi
-
Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
A Practical Guide to Developing an Online Strategy
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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